Sports Page Bar & Grill sees 5% sales lift with Upside

Boosting patronage and building a loyal customer base

Sports Page Bar & Grill, a favorite local spot in Bloomington, MN, wanted to attract more customers and encourage repeat visits. Their goal was to find a partner that could help increase their visibility without hidden costs, keeping results transparent and profits high.

Creating a pathway to customer growth and engagement

In December 2020, Sports Page Bar & Grill partnered with Upside. Together, they developed two main strategies:

• Attracting new customers: Upside identified potential customers who had not yet dined at Sports Page Bar & Grill locations. Through personalized, Upside effectively brought these new customers to the restaurant, cultivating loyalty and encouraging them to become regulars. Sports Page Bar & Grill also reached 1 million potential customers through the Upside app. 

• Driving repeat business and engagement: Upside implemented strategies to encourage increased engagement and repeat visits from existing customers. Through personalized promotions and rewards, Upside encouraged Sports Page Bar & Grill's existing customers to visit more regularly, resulting in a rise in orders and higher earnings.

A 5% sales increase and a thriving, loyal customer base

Thanks to Upside's targeted marketing and customer engagement strategies, Sports Page experienced:

• New customer influx: Upside helped drive 870 new customers during this period. This growth helped to expand the restaurant's client base by an impressive 24%, proving that Upside effectively resonated with the targeted audience.
• Sales growth: The increase in patronage resulted in a significant 5% rise in total sales. Notably, 4.9% of these sales were directly attributable to Upside's strategies, adding a substantial $87K to the restaurant's revenue.
• Customer loyalty: Thanks to Upside's customer engagement tactics, Sports Page saw a +60% increase in trip frequency, with existing customers spending +70% more than usual. 
• Strong return on investment: Sports Page Bar & Grill saw a 70% return on its investment in Upside's program. This result underlines the cost-effectiveness of Upside's personalized promotions and engagement strategies.

Sports Page owner, Becky Rademacher, celebrated Upside's commitment to prioritizing business profit, saying:

“I love that Upside backs the whole program. You say “If it's not working for them [retailers], then we pay for any non-incremental transactions", and that's huge because a lot of vendors wouldn't do that. It gives me more confidence in the program and partnership”.