A digital marketplace for the real world

Upside drives people into your store.
Reach new customers. Win more transactions. Grow profits.

Trusted by 100,000 businesses

Hear what they have to say

Drive new profit in-store

Upside is the only platform that uses the data and the resources you already have to drive measurable, incremental, attributable profit in-store.

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Attract new customers

By joining the Upside platform, you expand your business’s reach to more than 35 million consumers—via the Upside app and network of partner apps—right at the moment they are deciding where to shop, eat, or refuel.

Win new customers and transactions

Upside serves the right promotion at the right time to change each consumer’s behavior and drive new transactions to your business.

Customers Report Image from Upside platform

Profitability Report Image from Upside platform

Earn new, incremental profit

Upside promotions are generated within your available margin—that's how we guarantee you will always earn more than you spend. We fill your empty tables, checkout lanes, and gas pumps with new transactions to drive proven, incremental, profitable sales.

Track your return on investment

Sign in to your personalized Upside dashboard to see program results broken down by customer type, including incremental sales and profit Upside has delivered to your business.

Analytics Report Image from Upside platform

Who do we serve?

What makes Upside different?

Upside delivers value above and beyond any other channel you may be running, with a higher return on investment. We prove the exact lift in sales driven by our platform, so you can quantify your return based on incremental profit, not clicks or views.

Beat your marketing goals

Upside

3rd-party
channels

like delivery apps

Digital
marketing

like social media ads

Uses the transaction data you already collect

Same customer interaction at the point of sale

Transactions are directly attributable to the program

Complementary to your existing programs

Beat your financial goals

Promotions are bound by your available margin and dynamically adjust as margins change

Measurable return on investment on every transaction

Uses a profit-share cost structure

Deconflicts with your current efforts so you never cannibalize expected profit

What Upside app users say

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[This station] offers other amenities and benefits that, when coupled with Upside, make it the best choice for me…If Upside wasn't available, I'd use the [other station] by my office.

Upside user

I probably wouldn't have set up rewards & started coming [to this station] more if it wasn't for Upside.

Upside user

I haven't visited [this restaurant] in years until they were on Upside. I've been 3 times this month now.

Upside user

Upside
integrates into your own product experience

Learn how you can co-market or integrate with Upside to improve your user experience and elevate your product.

Learn about partnerships

Insights for your business

Access our library of resources, insights, and business intelligence. Stay up-to-date on product updates and news.

Retailer survey: Cautious optimism spurs greater focus on growth

Our latest survey shows retailers are thinking less about surviving and more about growing, a notable shift from the beginning of 2024.

Tracking retail fuel trends: October 2024

Sign and rack prices are expected to fall this time of year, but disruptions brought about by inclement weather have changed the story.

Variable pricing strategies and consumer perceptions

A number of variable pricing strategies are making their way into public consciousness. Here’s what you need to know.

Request a
demo

Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.

A digital marketplace for the real world

A digital marketplace for the real world

A digital marketplace for the real world

Trusted by 100,000 businesses