What we cover
Relevant, reliable data is critical for decision-making, but often hard to come by or sort through. It’s important for retailers to get to the bottom line as quickly as possible — and we’re debuting a newsletter aiming to make that easier.
Meet The Total, a monthly LinkedIn newsletter providing retailers with insights that reflect not only what’s happening now but also what’s coming next — to help retailers interpret complex data, navigate market challenges, and make smarter decisions.
Subscribe to our LinkedIn newsletter here.
How The Total stands out
With 100,000 retailers in our marketplace, Upside has unparalleled access to billions of retail transactions. Our team is in the unique position to analyze those transactions and share relevant insights with retailers.
Unlike other industry newsletters, The Total is grounded in proprietary findings from real-world data. Our experts have relevant first-hand industry experience, and future issues will include perspectives from retailers out in the field, as well.
A peek inside the current issue
The newest issue of The Total is live. Here’s a preview of what’s inside:
— How consumers change behavior at the pump when gas prices rise
— How rising fuel prices reshape food spending
— What happens when gas prices reach the "tipping point" of $4/gallon
Subscribe here so you never miss an issue.
Check out our past issues here
2026
Reading the new signals of retail demand
Sharper tradeoffs, scattered trips, and the redefinition of value
2025
Banana signals, shifting loyalty, and the end of default delivery
Channel blending, cost pressures, and the next big bets in convenience
Hot food bets, cautious plans, and loyalty under pressure
Trade-down diners, shrinking baskets, and the loyalty gap
Habit hacks, price flashbacks, and decisions made in the final mile
Digital shopping engagement, the "freight recession," and the importance of the next transaction
Digital acquisition, habit formation, and a wishy-washy economy
Supply volatility, inflation concerns, and the price of influence
Cheat days, tight margins, and shifting spend
