Vibe Restaurants grows sales and profit at Little Caesars with Upside partnership

WASHINGTON, D.C., September 8, 2025 – Vibe Restaurants, a leading operator in the QSR industry with more than 140 restaurants across 14 states, has partnered with Upside to drive sustained growth at its Little Caesars locations. Since launching in November 2024, Vibe’s 72 Little Caesars locations have seen consistent month-over-month increases in both sales and order volume — with 74% of their Upside customers being first-time or previously uncommitted visitors (0–3 visits in the prior 12 months).

“Vibe Restaurants has a deep sense of responsibility to the guests we serve, and offering cash back through Upside allows us to create more value in their daily lives,” said Michael Trifari, President & COO at Vibe Restaurants. “At the same time, the partnership delivers what most tools can’t — sustained incremental profit. That combination of mission and measurable results makes Upside a true differentiator.”

Upside connects restaurants with millions of nearby consumers through personalized cash back offers that influence where and when they order. Customers claim an offer in the free Upside app, complete their purchase as usual, and automatically earn cash back. For restaurants, these offers drive new and incremental orders that are proven to be profitable — all without requiring operational changes.

“Upside is helping Little Caesars locations reach new audiences and win back uncommitted customers who wouldn’t have otherwise ordered,” said Allison Jansen, Senior Director of Restaurant Account Management at Upside. “That’s why our partnership with Vibe is so strong – it’s delivering measurable, incremental sales and profit month after month.”

Upside is a digital platform that reaches more than 35 million consumers and connects them to over 100,000 gas stations, grocery stores, restaurants, and convenience retailers nationwide. The platform drives proven business results by changing consumer behavior — all without requiring operational changes for merchants. To date, Upside has delivered over $2.5 billion in incremental profit to retailers and more than $1 billion in cash back to consumers.

Learn more at upside.com/business/restaurant.

ABOUT UPSIDE

Upside is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. Since 2016, Upside’s personalized offers have empowered individuals to gain greater purchasing power for their essential needs while helping businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform annually, directly benefiting retailers, consumers, and sustainability initiatives. For more information, visit www.upside.com.