Avoiding the value menu frenzy: How to drive in-store customer traffic

Restaurants are using blanket deals and value meals to attract customers in this inflationary environment but risk losing profit by focusing solely on low prices. Learn how successful restaurants are giving customers the value they need, while driving sustainable, long-term growth.

What we covered:

• Why foot traffic is changing: Inflation, rising costs, and third-party delivery have diners seeking value now more than ever.
• Providing value without hurting profit: Operators need strategies for providing value without resorting to blanket discounts that hurt their bottom line. 
• What’s working and what’s not: Hear from EVP Adam Klaers on how Roy Rogers is increasing foot traffic and transactions.

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