Retail media networks: Where they deliver — and where they don't
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Retail media networks (RMNs) have become a powerful tool for grocers looking to monetize loyalty and digital engagement. In this conversation with Supermarket News, Upside’s Tyler Renaghan shares his takeaways on where RMNs deliver — and where gaps remain. Hear his takeaways and discover how complementary strategies like Upside can unlock full-funnel growth.
The full picture on RMNs
RMNs effectively engage existing shoppers; they work well when retailers already know the customer. But when it comes to uncommitted customers, RMNs might not drive the same results.
How Upside fills in the gaps
Upside’s basket-level offers allow customers to buy what they want, influencing them to spend more with our partners. The result? Larger baskets, more visits, and long-term behavior change.
RMNs & Upside: 1+1=3
Retailers don’t need to choose between an RMN and Upside. They can coexist, and when they do, the two programs create a whole that’s greater than the sum of its parts.
