Upside is a digital marketplace connecting retailers with nearby consumers to drive measurable, incremental, attributable profit.

Driving growth for retailers

The virtuous cycle of value creation between the retailer and user sides of our marketplace begins and ends with retailers. Whether you join the Sales team or the Account Management team, you will support retailers throughout their Upside experience to ensure we provide them with the most value possible.

A product that works

Whether you’re working with SMB or Enterprise retailers, our product works for them, and we make it our business to prove our value on every transaction.

Internal support

Upside’s Data, Operations, and Marketing teams will support you with the tools and resources you need to tailor each retailer’s experience through the sales process.

Insights-driven sales process

The value we provide to retailers is both monetary and strategic. We’re able to drive incremental profit and provide retailers with the data-driven insights they need to make smart business decisions.

A product that works

Upside proves its impact on every transaction, and our AMs ensure that retailers can see and understand that value. Retailer feedback is a key driver of the platform’s evolution, making our AMs an important voice for product development.

Internal support

Upside’s Data, Operations, and Marketing teams will support you with the tools and resources you need to support our retailer partners, from onboarding to account expansion.

Consultative partnerships

Retailers look to our AMs not only for Upside product support, but also for industry insights and ideas for business growth. We’ll empower you with the training to become that consultative partner.

Upside’s scale

Upside continues to experience tremendous growth, and our Sales and Account Management teams play a critical role. Joining the team puts you at the center of transforming brick and mortar commerce.

Upside today

100K

participating retailers

50

states offering Upside promotions

35M

users reached through the Upside platform

4

categories of operation: grocery, fuel, restaurant, and hardware

Upside’s scale

Upside continues to experience tremendous growth, and our Sales and Account Management teams play a critical role. Joining the team puts you at the center of transforming brick and mortar commerce.

Upside tomorrow

1M

participating retailers

Global

presence

100M

users reached through the Upside platform

Limitless

categories of operation
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Arrow Slider - Upside

Profit-share business model

How does Upside make money? Upside generates margin-bound consumer promotions to drive measurable behavior change on every transaction, and only earns a profit if our retailers do first. We do not charge for clicks or impressions, and there is no participation fee.

Per Transaction - Upside

On a per-transaction basis:

A portion of the revenue goes to the retailer to cover their costs

A portion of the revenue goes to pay the customer’s cash back promotion

The portion of revenue the retailer would have earned without Upside stays with the retailer, thanks to our rigorous incremental measurement

The portion of revenue that remains is shared between Upside and the retailer, and represents the incremental, attributable profit Upside drove

How does Upside differ from competitors?

Coin - Upside

Guaranteed profit

Most products provide blanket discounts to consumers on purchases they would have made anyway, cannibalizing the retailer’s profit. Upside personalizes each consumer offer, measures our incremental impact on each transaction, and only shares profit on transactions that are incremental to retailers.

Fuel - Upside

Secure

We generate personalized offers for consumers without collecting personally identifiable information. All the data we receive from retailers is anonymized and meticulously maintained.

Fuel - Upside

Stackable

Upside is complementary to the programs and external investments retailers may already have in place. Upside pairs with a retailer’s existing efforts, and even amplifies those efforts.

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Easy to use

Retailers can participate in the platform with no staff training, hardware integration, long-term contracts or additional operating expenses required.

Our tech stack

Sales Force - UpsideHighspot - UpsideOutreach - UpsidePostal IO - UpsideLinkedin - UpsideLooker - UpsideMatik - UpsideGong - Upside

Hear from our team

“The culture at Upside is one where people are eager to develop themselves and support the success of others. Whether it's through formal or informal mentorship, thoughtful 360-degree reviews, or the genuine excitement that builds when we share our successes, the way we freely share skills and uplevel each other is unlike what I’ve seen at other places.”
Alla B.
Senior revenue enablement manager
Hayley - Upside

With Upside, I have been given much more autonomy in my role. Leadership trusts my leadership, and that has help my confidence grow exponentially, in both business and sales. I’ve been able to tackle challenges that I’m not sure I would have had the confidence to have done in previous roles."

Hayley M.
Partner solutions engineer

Interested in joining us?

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