San Francisco Sourdough boosts sales at 73% ROI with Upside
San Francisco Sourdough boosts sales at 73% ROI with Upside
San Francisco Sourdough boosts sales at 73% ROI with Upside
incremental lift in card sales
return on investment
Drive new customers and incremental profit
San Francisco Sourdough Eatery is a small restaurant franchise with nine locations across the Northwest. Its restaurants bring the taste of the Bay Area to customers in Idaho, Washington, and Utah, serving signature sandwiches on fresh, house-made bread.
The brand stands apart for its from-scratch approach, but as the restaurant space gets more crowded, standing out becomes harder and harder. Restaurants don’t just have to worry about the competitor down the street anymore — now, convenience stores and grocery stores are fighting for the same meal-time dollars. That challenge is magnified for small businesses like this one.
Dan Duvall, who owns and operates a San Francisco Sourdough restaurant in Idaho, sees the swimming lanes for food blurring and knew he needed a competitive edge.
“It’s tough to keep customers loyal,” he said. “I needed something that would help us stand out and bring people back more often. Upside checked that box.”
Personalized promotions that influence visits — at scale
Upside is a digital marketplace that helps restaurants win more visits and greater spend via personalized promotions.
By reaching 35 million consumers, we greatly expand a retailer’s ability to connect with new and infrequent customers. Our promotions motivate users to bypass the competition and shop with our retail partners more often. At the same time, these personalized offers deliver the exact value point needed to influence each customer to visit, protecting as much profit as possible for our retail partners.
One thing that appealed to Dan about working with Upside was that the platform operated quietly in the background, with no day-to-day oversight required.
“Restaurant operators have plenty of tools to manage each day, and I wasn’t looking to add another one to my list,” he said. “With Upside, it’s easy to get started, the product is always on, and it operates quietly in the background, bringing me new customers.”
More trips, more spend, no additional work
Since joining Upside’s digital marketplace, San Francisco Sourdough is earning a meaningful return.
Over the last six months, Upside has driven a 1.2% incremental lift in card sales for San Francisco Sourdough. And over that time, the restaurant is seeing a 73% ROI. In other words, for every dollar that San Francisco Sourdough invests in Upside, it earns $1.73.
The fact that Dan can earn this sales boost without a change to the way his business operates is especially important. He can run his restaurants the same way he always has — focusing on fresh-baked quality and top-tier customer service — while Upside does the work to bring people through the doors.
"It’s been great to see more new and familiar faces coming through the door,” Dan said. “Upside’s helping small businesses like mine stay competitive.”
Get in touch with Upside’s team of restaurant experts to learn about how we can boost transactions at your restaurant profitably.
Share this article:
Retailer profile
San Francisco Sourdough
Restaurant
Idaho
incremental lift in card sales
return on investment
Drive new customers and incremental profit
San Francisco Sourdough Eatery is a small restaurant franchise with nine locations across the Northwest. Its restaurants bring the taste of the Bay Area to customers in Idaho, Washington, and Utah, serving signature sandwiches on fresh, house-made bread.
The brand stands apart for its from-scratch approach, but as the restaurant space gets more crowded, standing out becomes harder and harder. Restaurants don’t just have to worry about the competitor down the street anymore — now, convenience stores and grocery stores are fighting for the same meal-time dollars. That challenge is magnified for small businesses like this one.
Dan Duvall, who owns and operates a San Francisco Sourdough restaurant in Idaho, sees the swimming lanes for food blurring and knew he needed a competitive edge.
“It’s tough to keep customers loyal,” he said. “I needed something that would help us stand out and bring people back more often. Upside checked that box.”
Personalized promotions that influence visits — at scale
Upside is a digital marketplace that helps restaurants win more visits and greater spend via personalized promotions.
By reaching 35 million consumers, we greatly expand a retailer’s ability to connect with new and infrequent customers. Our promotions motivate users to bypass the competition and shop with our retail partners more often. At the same time, these personalized offers deliver the exact value point needed to influence each customer to visit, protecting as much profit as possible for our retail partners.
One thing that appealed to Dan about working with Upside was that the platform operated quietly in the background, with no day-to-day oversight required.
“Restaurant operators have plenty of tools to manage each day, and I wasn’t looking to add another one to my list,” he said. “With Upside, it’s easy to get started, the product is always on, and it operates quietly in the background, bringing me new customers.”
More trips, more spend, no additional work
Since joining Upside’s digital marketplace, San Francisco Sourdough is earning a meaningful return.
Over the last six months, Upside has driven a 1.2% incremental lift in card sales for San Francisco Sourdough. And over that time, the restaurant is seeing a 73% ROI. In other words, for every dollar that San Francisco Sourdough invests in Upside, it earns $1.73.
The fact that Dan can earn this sales boost without a change to the way his business operates is especially important. He can run his restaurants the same way he always has — focusing on fresh-baked quality and top-tier customer service — while Upside does the work to bring people through the doors.
"It’s been great to see more new and familiar faces coming through the door,” Dan said. “Upside’s helping small businesses like mine stay competitive.”
Get in touch with Upside’s team of restaurant experts to learn about how we can boost transactions at your restaurant profitably.
Share this article:
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