Heritage Grocers Group, a multi-brand family of grocery chains across six different states, began its partnership with Upside in 2021. After years of doing business together, CMO Adam Salgado and COO Prabash Coswatte reflected on today's market challenges in the grocery industry and how Upside's digital marketplace helps them attract and retain customers.

“We’ve been able to capture new visits, customers that perhaps didn’t have us on their radar," says Salgado. "But because of the great offers that they’re getting in a personalized manner, we are now part of their consideration set."

Measurable returns demonstrate Upside’s impact. Salgado says that Heritage and Upside have worked together to find ways to grow the grocer’s ROI. Today, Heritage’s ROI from Upside is 75% — the grocer earns $1.75 for every dollar it invests in the platform.

"I'll take that to the bank any day," Salgado quipped.

A few months after that first conversation, Upside caught up with Coswatte on-site at Groceryshop. He shared that Upside has become an essential tool for Heritage to win more uncommitted customers that previously spread around their grocery trips.

Of all shoppers that have come to Heritage through Upside, Coswatte said, 86% of them stayed with the brand long-term. Read more about the long-standing partnership between Heritage and Upside.