Most of the grocery retailers we work with are extremely proactive when it comes to using data to make business decisions. Collecting the data they need usually isn’t a challenge; they either handle it internally or enlist a third party to help. Instead, the challenge lies in organizing and structuring that data in a way that provides meaningful and actionable insights into their business. 

That’s where the Upside Dashboard comes in. It turns complex performance data into digestible, validated insights — giving your team the visibility they need to understand behavior change, measure incrementality, and track the bottom-line impact of every dollar invested.

Upside is redefining measurement

With the Dashboard, it’s easier than ever to see how Upside influences customer behavior at your stores.

Upside isolates real behavior change using a rigorous test-versus-control methodology — measuring each individual across your entire footprint. This approach, third-party validated and trusted by leading data science teams, ensures you’re seeing true incrementality.

With the Dashboard, it’s never been easier to validate the ROI of Upside and see how we’re driving new, profitable transactions.

Dashboard benefits

• Quick, at-a-glance insights: No need to dig through spreadsheets. Get a real-time view into the KPIs that matter most: sales lift, net profit, new customers, and more. 
• More customer data: Double-click into your different customer segments — whether they’re new, lapsed, or loyal — to see how they’re behaving. 
• Deeper insights by individual store or region: Our interactive data visualizations go beyond the surface. Dive deep and see Upside’s impact on a granular level.

What you’ll find in the Upside Dashboard

Key performance indicators: The Home page is your one-stop shop for key performance indicators, including sales lift, customers acquired, monthly trends, and bottom-line impact.

Personalized promotion performance: The Promotions page highlights margin-bound, personalized offers in action. See which promotions are claimed by each type of customer and how your offers change over time. 

Customer behavior change: The Behavior page visualizes how your customers act, both in and outside of the app. You can quantify Upside’s value by isolating program impact from factors that influence your business’ performance each day.

See the Dashboard for yourself

Ready to see your ROI in action? Let us walk you through the Dashboard and how it can help your team track performance and maximize impact.