A marketplace built to drive customers
in-store
Increase in-store traffic, transactions, and measurable profit through personalized promotions that give consumers cash back on everyday purchases.
The only marketplace built for retailers
Our marketplace builds on itself. As consumers and retailers join and engage, repeat behavior drives growth. And we reinvest our profit share to keep the cycle growing.
Key features built with retailers for retailers
Personalization
Built-in personalization influences where and when people shop. That means more trips, more spend, and more profit.
Localized marketing
Our app and partner network reach 35M consumers. We invest $100M+ each year to bring them in, driving local demand at no cost to retailers.
Loyalty
Upside works alongside your existing loyalty program. Promotions influence incremental visits while loyalty continues to reward your best customers.
Exclusivity
Upside limits nearby competitors from joining the marketplace. Other marketplaces don’t offer the same benefit.
Pay for performance
You don’t pay for impressions, clicks, or visibility. Upside only earns a share when we deliver incremental profit.
Trusted data and insights
Our platform uses anonymized transaction data you already have and delivers insights right back. We collect only what’s necessary and never sell that data.
See what growth looks like for your business
Trusted by leading retailers to increase sales seamlessly
Grocery
Fuel & C-Store
Restaurant
Rest easy, your data is safe and secure
Trust is the foundation of our marketplace. We never sell personal data, and consumers stay in control of their information. Retailers only access their own insights, and our platform meets strict security and privacy standards.
“Upside helps keep our franchise front and center in our customers’ minds. That’s the biggest challenge in our company.”
Ryan Swanson
VP of Marketing & Restaurant Development, Domino’s
Your questions, answered
What types of businesses participate in the Upside marketplace?
Upside partners with fuel stations, convenience stores, grocery stores, restaurants, and hardware stores. The company’s goal is to bring together a diverse mix of businesses where consumers make frequent, everyday purchases. As more types of retailers join, the marketplace becomes more valuable for both consumers and Upside’s retail partners, driving increased engagement and incremental profit for all participants.
What are the costs for retailers to join Upside's marketplace?
It's free to join. Upside uses a performance-based model—retail partners only pay when the platform delivers proven, incremental sales. Upside’s profit-sharing fee comes only from the additional profit generated through Upside. All costs are tied directly to the incremental profit delivered. The result: A low-risk, results-driven solution where retailers only pay for measurable growth.
How does Upside's marketplace help retailers attract and retain customers?
Upside helps retailers attract new and repeat customers and build lasting loyalty by influencing shopping behavior at key decision moments.
Customer acquisition: Upside is designed to reach uncommitted shoppers — consumers who aren't loyal to any single brand. Through its marketplace and partner network, Upside reaches millions of consumers with personalized, one-to-one offers based on real shopping behavior. These targeted promotions are compelling enough to influence where and when customers shop, while remaining profitable for retail partners. Retailers only pay when Upside delivers proven, incremental sales.
Customer retention: Upside helps turn first-time visitors into repeat customers. Personalized incentives motivate customers to come back, increasing visit frequency over time and helping retailers build sustainable shopping habits and long-term customer value.
Request a demo
Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.
