A guide to loyalty & Upside
Loyalty programs are a familiar part of retail, but customer behavior doesn’t always follow membership. This guide looks at how Upside works with loyalty programs to help drive more visits.
Download the report
A guide to loyalty & Upside
Loyalty programs are a familiar part of retail, but customer behavior doesn’t always follow membership. This guide looks at how Upside works with loyalty programs to help drive more visits.
Get the guide
Loyalty works better when Upside is part of the mix.
Loyalty programs reward your best customers. Upside helps influence shoppers before they decide where to go. Used together, they drive more visits and stronger long-term value.
35%
of American consumers belong to a fuel and convenience store loyalty program.
44%
of non-loyalty customers signed up for loyalty after using Upside.
43%
more value comes from grocery loyalty customers acquired through Upside.
Key takeaways
- How Upside supports loyalty growth and ongoing engagement
- How Upside accounts for “double-discounting” and protects your margin
- A step-by-step look at how loyalty and Upside work in a single transaction
- Results retailers typically see with Upside
Get the guide
Download the report
A guide to loyalty & Upside
Loyalty programs are a familiar part of retail, but customer behavior doesn’t always follow membership. This guide looks at how Upside works with loyalty programs to help drive more visits.
Loyalty works better when Upside is part of the mix.
Loyalty programs reward your best customers. Upside helps influence shoppers before they decide where to go. Used together, they drive more visits and stronger long-term value.
35%
of American consumers belong to a fuel and convenience store loyalty program.
44%
of non-loyalty customers signed up for loyalty after using Upside.
43%
more value comes from grocery loyalty customers acquired through Upside.
Loyalty works better when Upside is part of the mix.
Nearly 80% of today’s retail customers are uncommitted, shopping across brands and formats in order to maximize their own value. Long-term growth depends on understanding and influencing them — profitably. This new report shows you how.
Select your industry
Grocery
Most grocers’ retention buckets are leakier than they think.
For grocers, 31% of their customers in a given month will churn — even more so for new customers. Loyalty programming helps, but significant churn risks remain.
- 31% of all customers shopping in a given month won't be back that year
- 50% of new customers shopping in their first month won't be back that year
- 14% of loyalty members shopping in a given month won't be back that year
Restaurant
Most restaurants’ retention buckets are leakier than they think.
For restaurant retailers, 42% of their customers in a given month will churn — even more so for new customers.
- 42% of all customers shopping in a given month won't be back that year
- 64% of new customers shopping in their first month won't be back that year
Fuel
Most fuel retailers’ retention buckets are leakier than they think.
For fuel retailers, 51% of their customers in a given month will churn — even more so for new customers. Loyalty programming helps, but significant churn risks remain.
- 51% of all customers shopping in a given month won't be back that year
- 64% of new customers shopping in their first month won't be back that year
- 20% of loyalty members shopping in a given month won't be back that year
44%
of non-loyalty customers signed up for loyalty after using Upside.
New data reveals the key to higher retention rates.
Retained customers spend at higher levels than new customers
Source: Upside transaction data from 7.7 million customers at 335 grocery stores, 2,254 fuel stations, and 1,498 restaurants from March 2022 to February 2025.
Key takeaway
Customer retention is about building habits, visit by visit. Our research shows regular grocery customers are 46 percentage points more likely than new customers to stick around after a year — and that compounds over time.
Upside complements your existing strategy by acquiring new customers and engaging lapsed members.
DownloadUpside complements your existing strategy by acquiring new customers and engaging lapsed members.
Get the guide
Complete the form here for access to the tactical guide to loyalty and Upside.
