New data: Uncommitted customers drive most of your revenue. Learn how to win them. Get the report
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This comprehensive guide shows exactly how Upside works with your existing loyalty investments to boost impact.
Inside, you’ll learn:
This comprehensive guide shows exactly how Upside works with your existing loyalty investments to boost impact.
Inside, you’ll learn:
This is one of the easiest instruction manuals you’ll ever follow — most of the work is on Upside.
Upside’s marketing and product strategies are designed to get the most out of your existing investments. Take a closer look at the levers we use to drive signups and engagement, like marketing partnerships and API integrations.
From the time the customer walks through your doors to the time they receive their cash back, what does a transaction featuring both loyalty and Upside actually look like? We’ll show you everything that happens on the back end.
We see up to 44% of Upside users sign up for a retailer’s loyalty. They visit more often and spend more, too. No matter the retail category, Upside delivers results that go straight to your bottom line.
Nearly 80% of today’s retail customers are uncommitted, shopping across brands and formats in order to maximize their own value. Long-term growth depends on understanding and influencing them — profitably. This new report shows you how.
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For grocers, 31% of their customers in a given month will churn — even more so for new customers. Loyalty programming helps, but significant churn risks remain.
For restaurant retailers, 42% of their customers in a given month will churn — even more so for new customers.
For fuel retailers, 51% of their customers in a given month will churn — even more so for new customers. Loyalty programming helps, but significant churn risks remain.
From the time the customer walks through your doors to the time they receive their cash back, what does a transaction featuring both loyalty and Upside actually look like? We’ll show you everything that happens on the back end.
Retained customers spend at higher levels than new customers
Source: Upside transaction data from 7.7 million customers at 335 grocery stores, 2,254 fuel stations, and 1,498 restaurants from March 2022 to February 2025.
Customer retention is about building habits, visit by visit. Our research shows regular grocery customers are 46 percentage points more likely than new customers to stick around after a year — and that compounds over time.
Complete the form here for access to the tactical guide to loyalty and Upside.
